Product Marketing
Company: Guardiar
Location: Ennis
Posted on: April 7, 2026
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Job Description:
OUR COMPANY PRÆSIDIAD is the home to global brands (Betafence,
Hesco), which specialize in the security, defense and protection of
people and assets around the world. Each day, millions of people
are at work in the trust that PRÆSIDIAD products are protecting
their lives and livelihoods from domestic and global threats and
natural disasters. Our goal is to deliver innovative products that
inspire confidence, so that people are able to live and work each
day in confidence. ROLE SUMMARY We are seeking an experienced and
strategic-minded Product Marketing to lead the go-to-market
strategy, positioning, and promotion of our Perimeter Security
Solutions products in the market, including customized solutions
for educational institutions, Energy sectors, Data centers, and
other sectors. This role will be instrumental in translating
technical product features into customer-centric value
propositions, driving demand generation, and expanding market share
through effective collaboration with cross-functional global teams.
The goal is to enhance product visibility, increase market share,
and drive revenue growth through strategic marketing initiatives.
This position reports to: VP of Sales & Marketing KEY
RESPONSIBILITIES * Strategic Product Marketing & Planning * Develop
and execute comprehensive product marketing strategies aligned with
business objectives and market needs. * Conduct detailed market,
customer, and competitor analysis to inform positioning, pricing,
and messaging. * Partner with VP of Sales and Engineering to
influence product roadmap and innovation. * Go-to-Market Execution
* Lead product and offering launches with defined timelines, value
propositions, pricing strategies, and marketing campaigns. *
Translate complex product features into compelling benefits
tailored to target audiences across commercial, institutional, and
public sectors. * Work with the Sales team to create sales
enablement tools, case studies, and training materials. * Market
Development & Customer Engagement * Serve as the voice of the
customer, particularly within the education and construction
sectors, ensuring product alignment with specific safety,
regulatory, and budgetary requirements. * Build and manage a
Distributor Partner Program to drive acquisition, retention, and
share of wallet growth. * Attend trade shows, customer meetings,
and industry events to promote solutions and gather market
insights. * P erformance Analytics & Continuous Improvement * Track
KPIs to measure campaign and product performance (ROI, lead
conversion, customer feedback, profitability). * Use analytics to
refine positioning, messaging, and outreach strategies. * Recommend
pricing adjustments and marketing optimizations based on
performance metrics. SKILLS & EXPERIENCE Education, experience and
general skills * Bachelor's degree in Marketing, Business, or a
related field. * 5 years of experience in product marketing or a
similar role within the manufacturing industry, safety/security, or
construction-related industries and B2B. * Proven track record of
managing product launches, go-to-market campaigns, and
cross-functional collaboration. * Experience with CRM and marketing
digital tools; automation implementation and ability to measure and
report on marketing ROI. Personal traits, Skills and Abilities *
High level of self-confidence * Knowledge of Guardiar USA products
and solutions and those of the competitors * Good interpersonal and
Strong presentation skills * Willingness to travel 20% * Ability to
build and maintain client relationships * High degree of
self-structure and motivation * Excellent verbal and written
communication skills * Strategic thinker with excellent analytical
and problem-solving skills. * Strong communication and storytelling
ability to articulate value propositions clearly. *
Customer-focused mindset with demonstrated ability to work across
cultures and teams. * Project management expertise with the ability
to juggle multiple initiatives in a fast-paced environment. * High
adaptability and self-motivation; comfortable leading and
collaborating remotely. * Strategic thinker with excellent
analytical and problem-solving skills. WHY JOIN OUR TEAM? * Grow
your skills and expand your qualifications while taking on new
challenges and evolving your career within the organization *
Thrive in a fast-paced, dynamic environment with strong
opportunities for advancement * Represent the company in front of
key customers and gain valuable, high-impact experience
Compensation details: 115000-130000 Yearly Salary
PI548cdf68607d-29400-39120295
Keywords: Guardiar, Bozeman , Product Marketing, PR / Public Relations , Ennis, Montana
