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SVP, Content and Audience Development - MeatEater, Inc.

Company: TalentNow Solutions
Location: Bozeman
Posted on: November 23, 2022

Job Description:

The SVP, Content at MeatEater, Inc. is responsible for developing a holistic, multi-channel, multi-format content strategy to deliver against the key objectives of the business including expanding audience in relevant verticals as well as driving and supporting conversion for the commerce arm of the business. This role owns all content across the business including video, audio, social, and written. This role requires a deep understanding and application of data to consistently optimize the type of content delivering the most impact for the business with an important intersection of understanding the brand. The role requires strong collaboration across other leadership roles in the company including the Chief Commercial Officer to ensure accurate content development to support key products and categories, Head of E-Commerce to optimize the customer experience from content to commerce on O&O platforms, SVP of Production to help bring to life the content in a differentiated and impactful way. In addition, the role will need to collaborate with the leadership around brand partnerships to help identify and develop relevant content franchises to support revenue growth in this area. One key area of responsibility and focus for this role is finding ways to share MeatEater content with new audiences-from content syndication opportunities to new distribution channels. Lastly, this role oversees the global influencer strategy identifying new talent to bring into the business with the primary goal of driving audience expansion and supporting sales. The role reports directly to the Chief Growth Officer Essential Duties and Responsibilities

  • Develop an annual content strategy that will directly support and deliver against the key goals of the business including audience expansion and driving revenue from commerce
  • Oversee all channels and formats of content from video to audio to written and social content
  • Consistently evaluate new channels for distribution and testing new content formats to stay ahead of the curve and positively impact the business
  • Manage relationships with all external distribution channels for content including YouTube, FB/Instagram, Apple News etc.
  • Leverage data and insights on content performance to consistently optimize content for most meaningful performance
  • Oversee the Social Media Team for all brands in the business including all YouTube channels
  • Partner with the VP, Content to develop a robust influencer strategy to drive exposure for MeatEater, Inc. to new audiences while also driving revenue for key products and category launches
  • Partner with the VP, Content to develop a fast growing website content strategy rooted in content that represents the brand while driving meaningful traffic expansion
  • Develop best-in-class and innovative content franchises to drive growth in the partnerships business for incremental revenue opportunities
  • Partner closely with the marketing team to ensure content being developed well supports the key campaigns and launches happening each season
  • Work hand in hand with the E-comm team to ensure that the content developed is driving strong conversion into shopping sessions Management Responsibilities
    • Manages and provides leadership and developmental opportunities for direct reports including hiring, training, work assignments, and performance evaluations.
    • Provides guidance on goals and objectives through clear, effective, timely, and constructive feedback to staff.
    • Effectively develops and manages budget in line with Company expectations.
      • At least 10 years experience in forward thinking, innovative content organizations with a keen focus and track record of growing relevant audiences
      • Deep understanding and knowledge of the digital media landscape including all social platforms
      • Proven track record of developing new talent and editorial franchises and consistently delivering against KPIs and goals defined
      • Creative problem solving skills
      • Strong verbal and written communications skills
      • Impactful leadership skills that will build a strong and hardworking team with a laser focus on delivering results and collaborating across relevant teams along the way About MeatEater, Inc. is an outdoor lifestyle media and commerce company founded by renowned writer, TV, and podcast personality Steven Rinella. With the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together the leading influencers in the categories of fishing, hunting, wild foods, and conservation to create premium content, experiences, apparel, and equipment. MeatEater is the parent company of First Lite, FHF Gear, Phelps Game Calls, and Seek Outside. MeatEater is based in Bozeman, MT.

Keywords: TalentNow Solutions, Bozeman , SVP, Content and Audience Development - MeatEater, Inc., Other , Bozeman, Montana

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