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SITKA - B&M Store Channel Leader (Retail)

Company: W.L. Gore & Associates
Location: Bozeman
Posted on: May 15, 2024

Job Description:

About the Role: We are looking for a Retail Channel Leader to join our team. In this role, you will lead the SITKA Retail channel and will shape the overall strategy for the SITKA owned retail experience. You will be responsible for leading current owned retail teams as well as define SITKAs retail expansion plan.

This position will be located at our Bozeman facility in Bozeman, Montana , with the possibility of a hybrid remote work arrangement, depending upon the responsibilities of the role and business needs.


  • Shape the overall retail strategy of the brand by collaborating with the leadership team to define the brand's retail goals, target markets, expansion plans, and channel optimization
  • Develop strategies to maximize sales, drive foot traffic, and convert consumers across owned-retail stores by optimizing product assortment, promotional activities, and community engagement to create a cultural destination for the brand
  • Enhance the customer journey, from store layout and design to personalized interactions and exceptional service to create a memorable brand experience
  • Ensure the brand's identity, messaging, and values are effectively communicated through the physical and visual elements of the retail spaces including our store teams
  • Lead the operational aspects to ensure efficiency, cost-effectiveness, and seamless day-to-day functioning of the retail channel inclusive of inventory management and staffing
  • Lead store expansion by identifying suitable locations, negotiating leases, and managing the opening of new stores while also working towards format evolutions to ensure the owned retail channel evolves with our consumers and stays connected to local communities
  • Leverage data analytics and insights to understand customer preferences, buying patterns, and market trends and communicate key insights back to cross functional partners to drive action in areas of inventory management, assortment planning (in-line and SMUs), and marketing strategies
  • Lead, influence, and motivate a team of store managers and associates while delivering outstanding customer experiences in each individual retail store
  • Introduce innovative concepts and technologies that will enhance the retail experience, such as implementing digital touchpoints, interactive displays, and omnichannel strategies
    Required Qualifications:
    • Bachelor's Degree
    • A minimum of 10 years of experience in a multi-unit retail channel as a retail leader and/or a retail operations leader
    • A minimum of 5 years with a +$200M premium consumer brand
    • Ability to drive sales to meet or exceed P&L goals while maintaining a high-end brand experience
    • Experience in retail KPI setting, tracking, and dashboard creation with the ability to extract insights from data and KPIs
    • Experience expanding an owned retail channel including location identification, store design, hiring, and grand opening planning
    • Expertise optimizing the customer journey in brick-and-mortar stores in areas such as community engagement, physical and visual elements, assortment planning, and staff training
    • Ability to efficiently operate a multi-door owned retail channel inclusive of inventory management, marketing planning and execution, and staffing
    • Ability to work across functions and teams to catalyze change in a positive, collaborative, and transparent way and providing coaching to support development
    • Travel 50%+ for nationwide for openings, special events, store visits, training, new location scouting and whenever necessary to achieve goals

      Desired Qualifications:
      • Apparel and/or footwear brand experience
      • Bachelor's degree in management or marketing

        Hybrid Working Arrangements are permitted for Associates in the continental United States (US) and Canada, with appropriate approval and compliance with Gore's hybrid working policies, from the country in which they are employed.

        What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.

        We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for "profit-sharing". Learn more at

        We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.

        Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.

        Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.

        Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.

        Our Talent Acquisition Team welcomes your questions at

Keywords: W.L. Gore & Associates, Bozeman , SITKA - B&M Store Channel Leader (Retail), Hospitality & Tourism , Bozeman, Montana

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