SITKA - Gear Acquisition and Retention Manager

Company: W.L. Gore
Location: Bozeman
Posted on: September 19, 2023

Job Description:

About Us: Gore is a materials science company focused on improving lives through discovery, product innovation and rewarding careers for our Associates.

About the Industry: Gore's pioneering contributions to the science of comfort and protection create fabrics for a range of activities and conditions. Learn more at gore.com/products/industries

About the Role: We are looking for an Acquisition and Retention Manager to join the SITKA Gear team. In this role, you will build and execute scalable strategies to effectively move consumers through all levels of the marketing funnel by collaborating across distribution channels such as email, SMS, Search Engine Optimization, performance marketing, direct mail, etc. to create segmented, targeted, and personalized consumer experiences.

This position will be located at our facility in Bozeman, Montana, with work from home days possible as part of a hybrid arrangement, depending upon the responsibilities of the role and business needs.

Responsibilities:

• Develop and execute comprehensive Direct To Consumer (DTC) marketing strategies throughout the marketing funnel from increasing brand awareness to optimizing conversion tactics
• Manage an agile DTC marketing budget while ensuring the most effective and efficient investments are prioritized
• Collaborate with the digital teams (merchandising, site management, digital creative, etc.) to create segmented, targeted, and personalized consumer experiences
• Monitor and analyze acquisition and retention data to model the consumer database and project the ongoing impact to DTC revenue
• Build and manage an attribution model to forecast the impact of each marketing tactic including performance marketing, email, social, SMS and direct mail
• Develop and implement retention strategies to drive an increase in lifetime value and rebuy rate
  Required Qualifications:
  
  • Minimum of 8 years experience in marketing, advertising, communications or a related field
  • Minimum of 3 years of leadership experience with a +$200M B2C and B2B premium consumer brand managing internal and external associates in a direct environment
  • Experience delivering and measuring Key Performance Indicators from multi-channel strategies and investments
  • Detailed understanding of customer acquisition and retention tactics including performance marketing, direct mail, email, SMS, SEO, and social media
  • Proven track record driving scalable and profitable revenue through marketing growth initiative
  • Demonstrated curiosity about hunting and the thoughtful hunter's lifestyle
  • Strong analytical skills with the ability to extract insights from different data sources and make data-driven decisions
  • Ability to travel up to 10%
    Hybrid Working Arrangements are permitted for Associates in the continental United States (US) and Canada, with appropriate approval and compliance with Gore's hybrid working policies, from the country in which they are employed.
    
    What We Offer: At Gore, we offer comprehensive, competitive rewards in the form of compensation and benefits. Among these are work-life balance and sports programs, 401(k) Plan with a gift, Associate Stock Ownership Plan, health & well-being program with full health plan, and a flexible working program. Within Gore, you will find a unique culture, diversity, equity, and inclusion initiatives, and opportunities for growth and development. Learn more at gore.com/careers
    
    We believe in the strength of a diverse workforce and inclusive work environment. In support of our values and continued success we are proud of Associates around the world who support an inclusive work environment, strive to reflect the diversity of the communities where we operate, and ensure all Associates and external partners are treated with fairness, dignity and respect.
    
    Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening.
    
    Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.
    
    Gore is a M/F, Disabled and Vet EEO/AA employer. (Applies to all positions in the U.S.)
    
    Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact
    
    Additional Information
    
    • Travel%: 10%
    • Shift: Day Job
    • Schedule: Full-time
    • Posting Date: Sep 8, 2023
      About Gore
      
      For 65 years, Gore has improved lives through discovery, product innovation and rewarding careers for Associates. We push the boundaries of what's possible - not just through our products and technologies but also through individual growth and development.

Keywords: W.L. Gore, Bozeman , SITKA - Gear Acquisition and Retention Manager, Executive , Bozeman, Montana