Director of Audience Development - MeatEater Inc

Company: TalentNow Solutions
Location: Bozeman
Posted on: March 21, 2023

Job Description:

The Director of Audience Development is responsible for crafting and implementing a strategy that drives visitor traffic to the MeatEater content site to consume and engage with the content offering. This role crafts initiatives that will introduce MeatEater to new audience members, while working to deepen the connection with existing audience. The key focus will be to understand how audiences interact with our content across channels and turn those insights into opportunities. Using data and analytics, the Director of Audience Development will meaningfully inform and evolve content strategies across all platforms to optimize towards traffic, engagement, and conversion. This role will partner with the Social Media team to leverage the reach and audience available on those platforms, the content team to collaborate on the most optimal content to drive acquisition, and will own the entire content syndication strategy and the corresponding relationships with such platforms. In addition, the role will collaborate with relevant marketing partners across the organization including the VP, Performance Marketing responsible for the global email marketing strategy. The ideal candidate for this role will be comfortable with leveraging testing strategies, insights from within and outside the company, data and competitive research, while maintaining the brand's standards, tone, voice and integrity. This role requires curiosity, drive, and resourcefulness to be successful.The role reports directly to the Chief Growth Officer. Essential Duties and Responsibilities

• Build and maintain daily/weekly/monthly reporting on content performance and share with relevant partners including the global content team and social media team
• Partner closely with the content team to help them understand audiences across all distribution sources, and what content is successfully activating these audiences
• Analyze real time audience trends to help identify and acquire new audiences by creative and optimizing acquisition campaigns
• Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence and consumer insights
• Collaborate with Digital Product team to address and optimize site experience in support of audience goals and KPIs
  • 5-7 years experience in forward thinking, innovative content and digital media organizations with a keen focus and track record of growing relevant audiences
  • Deep understanding and knowledge of the digital media landscape with first hand experience building audiences on owned and operated properties
  • Strong data and analytics skills including being able to access and manipulate data into key learnings while also being able to translate data into actionable insights
  • Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with exceptional analytical and critical thinking skills
  • Strong verbal and written communications skills About MeatEater, Inc. is an outdoor lifestyle media and commerce company founded by renowned writer, TV, and podcast personality Steven Rinella. With the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together the leading influencers in the categories of fishing, hunting, wild foods, and conservation to create premium content, experiences, apparel, and equipment. MeatEater is the parent company of First Lite, FHF Gear and Phelps Game Calls. MeatEater is based in Bozeman, MT.

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