Director of Audience Development - MeatEater Inc
Company: TalentNow Solutions
Location: Bozeman
Posted on: March 21, 2023
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Job Description:
The Director of Audience Development is responsible for crafting
and implementing a strategy that drives visitor traffic to the
MeatEater content site to consume and engage with the content
offering. This role crafts initiatives that will introduce
MeatEater to new audience members, while working to deepen the
connection with existing audience. The key focus will be to
understand how audiences interact with our content across channels
and turn those insights into opportunities. Using data and
analytics, the Director of Audience Development will meaningfully
inform and evolve content strategies across all platforms to
optimize towards traffic, engagement, and conversion. This role
will partner with the Social Media team to leverage the reach and
audience available on those platforms, the content team to
collaborate on the most optimal content to drive acquisition, and
will own the entire content syndication strategy and the
corresponding relationships with such platforms. In addition, the
role will collaborate with relevant marketing partners across the
organization including the VP, Performance Marketing responsible
for the global email marketing strategy. The ideal candidate for
this role will be comfortable with leveraging testing strategies,
insights from within and outside the company, data and competitive
research, while maintaining the brand's standards, tone, voice and
integrity. This role requires curiosity, drive, and resourcefulness
to be successful.The role reports directly to the Chief Growth
Officer. Essential Duties and Responsibilities
Keywords: TalentNow Solutions, Bozeman , Director of Audience Development - MeatEater Inc, Executive , Bozeman, Montana
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