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Marketing Manager

Company: Intertek
Location: Bozeman
Posted on: February 15, 2020

Job Description:

Based in the heart of Bozeman, Montana, Wisetail builds Learning Management Systems for innovators who, like us, know a people-first culture is the most important driver of success in the modern workforce. Our software gives millions of users the chance to learn and develop in an engaging environment and our platform is crafted to meet the unique needs and challenges in today?s workplace. That?s why so many of today?s leading brands?including Shake Shack, SoulCycle, Bonobos, Cheesecake Factory, Einstein Bros, and many more?use Wisetail?s LMS every day. We hire collaborative, ambitious, and humble people. We provide benefits and tailored career paths needed to develop both personally and professionally. Our team is committed to working toward the common goal of powering great places to work, which in turn holds us accountable to making ours the best it can be. Our growing team is focused on delivering a transformational experience for our clients. We?re constantly refining and pushing our product further, and we?re looking for an energetic and fearless Marketing Lead? ?to join our team. This is a great opportunity to work with a creative, strategic-thinking, and innovative team based in Bozeman, Montana. The RoleWe are looking for a data-driven Marketing Lead with an exceptional command of the written word to join our team. Our ideal candidate is equal parts analytical and creative. You take analysis very seriously, but know there are few replacements for solid judgement. You?ll channel the Wisetail voice and turn strategic initiatives into marketing campaigns that are believable, genuine and truly valuable. The consummate player-coach, your primary responsibilities include leading a small team, tracking and analyzing the performance of campaigns and ensuring that all marketing material aligns with our brand identity. You?ve got hands-on experience with analytics tools, marketing automation tools and have a solid grasp on the b2b Marketing space. Responsibilities:Work closely with the Director of Sales & Marketing to execute long term goals and objectives for the departmentInspire and motivate your teamEnsure your team has clear priorities that align with business objectivesPlan upcoming work in a way that sets the team up for successAddress impediments or blockers escalated by the teamCoach and mentor your teamProvide training to new and current employeesManage all aspects of email creation, execution & analysis with the goal of nurturing leads down the funnelWork cross-functionally with the Sales & Business Development leads to meet department goals and KPIs Solicit feedback and incorporate feedback loops to continually assess lead quality and benchmarks from Sales & Business Development teams Build strategic relationships and partner with key industry players, agencies and vendors Interview potential candidates for job openingsManage all aspects of marketing automation & sales CRM toolsDevelop documentation and road maps for processes, A/B tests, and campaigns Research & stay abreast of industry trends, influence strategy accordinglyResponsible for coordinating with internal teams to engage existing clients through retention-focused marketing strategies Report weekly/monthly/quarterly on KPI?s RequirementsBA/BS in marketing, business administration, communications, statistics or a related field 3-7 years demonstrated work experience in marketing, email marketing & automation or marketing related activities 2-3 years management experienceExperience with Marketo and SalesforceHighly analytical and able to turn insights into actionExcellent copywriting and communication skillsAbility to be highly collaborative and work cross-departmentallyEmpathetic and analyticalAbility to manage multiple projects and timelines simultaneously Pluses 3-5 years of experience in B2B SaaS, demand gen, business development or related Certification in Marketo or Salesforce Basic HTML/CSSGoogle Analytics Certification

Keywords: Intertek, Bozeman , Marketing Manager, Executive , Bozeman, Montana

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