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Demand Gen Content Marketing Manager (REMOTE - USA ANYWHERE)

Company: Conga
Location: Bozeman
Posted on: May 16, 2022

Job Description:

Conga crushes complexity within an increasingly complex world. With our revenue lifecycle management solution, we transform your unique complexities for order configuration, execution, fulfillment, and contract renewal processes with a single critical insights data model that adapts to ever-changing business requirements and aligns the understanding and efforts of every team. Our approach is grounded in the Conga Way, a framework of entrepreneurial spirit and achieving together to champion our 11,000+ customers. We're committed to our customers and to removing complexity in an increasingly complex world. Our solutions quickly adapt to changing business models so you can normalize your revenue operations. Position Description: Conga is looking for a strong content strategist looking to shape the Demand Generation Content function. The Demand Generation Content Marketing Manager will be a member of the Global Campaigns Team, an arm of Conga Marketing within Global Demand Generation. The Global Campaigns Team is responsible for inbound pipeline generation, integrated campaign strategy and execution. The Demand Generation Content Manager will report to the Manager of the Global Campaigns team and collaborate with the Global Campaign Managers, Product Marketing, Corporate Marketing and the Digital Team to translate overarching campaign messaging into a strategic, multi-funnel stage content strategy for point-in-time integrated campaign strategies. The content strategy acts as the critical foundation to the overarching integrated campaign strategy and must consider our global regions: Americas, EMEA, & APAC. Responsibilities:

  • Develop a framework and approach for developing high-quality TOFU, MOFU, and BOFU content that provides value to prospects, engages our key personas, positions Conga as an authority in the Revenue Lifecycle Management space, and ultimately converts our Total Addressable Market into active prospects in the inbound marketing funnel
  • Contribute to audience development and messaging strategies for integrated campaigns
  • Translate overarching messaging approach into campaign content strategy and plan - in strong collaboration with Global Campaign Managers and Product Marketing Managers
  • Develop thoroughly outlined content briefs, setting the stage for how the content pieces will be leveraged in integrated campaigns; these briefs will include: the key target personas, the end-goal of the piece, and the general messaging outline that should be brought to life by the Corporate Marketing copywriting team
  • Manage the production of the integrated campaign content assets from content brief kick-off down to red-line edits, ensuring strategic alignment to the goals of the campaign in close collaboration with the Global Campaign Managers, Product Marketing Managers, and Marketing Leadership
  • In coordination with Corporate Marketing and Marketing Operations, develop a best-practice standard for developing high-quality content at scale, with a focus on diversifying content formats
  • In strong collaboration with Global Campaign Managers and Digital, measure the effectiveness of Integrated Campaign content to fuel campaign optimization strategy
  • Support the content development and topic alignment on virtual and in-person events Qualifications:
    • 5+ years experience in B2B marketing content strategy, planning, editing and development; B2B SaaS experience preferred
    • 3-4 years of hands-on copy writing experience
    • Experience collaborating with design teams and giving thoughtful creative direction
    • Excellent written and verbal communication skills
    • Proven track record of developing high-conversion content across multiple formats for multiple audiences
    • Strong project management skills and ability to use data to guide decision-making and resource allocation
    • Hard-working self-starter able to navigate a fast-paced environment while still providing attention to detail and approaching tasks conscientiously
    • SEO writing background preferred In the spirit of the Conga Way, we strive to communicate openly about our compensation programs. They're intended to be competitive, equal, -fair and free of any type of discrimination, clear, and easy to understand. ----So, in keeping with this approach, we're committed to delivering a generous compensation and benefits package to all colleagues worldwide. The first component of that package is compensation and, generally speaking, base pay is determined by market location for each role. The following information is provided in accordance with the Colorado Equal Pay Act. The general salary target for this position in Colorado is $ 92,700.00 per year. However, the base salary offered may increase (or decrease) depending on the candidate's job-related knowledge, skills, and experience. In addition to base salary, Conganeers receive a full range of perks and benefits, including financial, medical, and dental insurance. - We also fund an annual bonus program, with payout based upon annual corporate performance and individual performance Conga is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. - All your information will be kept confidential according to EEO guidelines. Conga is not open to third party solicitation or resumes for our posted FTE positions. Resumes received from third party agencies that are unsolicited will be considered complimentary.

Keywords: Conga, Bozeman , Demand Gen Content Marketing Manager (REMOTE - USA ANYWHERE), Advertising , Bozeman, Montana

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