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Vice President of Marketing

Company: Notogroup Executive Search
Location: Bozeman
Posted on: May 14, 2020

Job Description:

We have an existing team of passionate marketers specializing in communications, design, social media and email marketing who have accomplished much and can do even more under your direction. You'll work closely with the CEO, Director of International Operations, Director of Business Development, Director of Brand Partnerships, Head of Customer Support and VP of Engineering and will be a vital part of the company's management team. This position will be based out of our office in Bozeman, Montana.WHAT YOU WILL DO ALL DAY (Accountabilities)Lead marketing for the company, focusing on growing our audience of verified influencers and driving eCommerce sales.Develop actionable strategies and tactics to achieve targets for YOY growth.Lead and develop Marketing team, creating a culture of collaborative thought partnership.Maintain daily, weekly, monthly, quarterly dashboard to evaluate KPI's.Develop, test, and implement strategies to improve, trial, conversion, on-boarding, user engagement and retention metrics.Work with UX team, technology partners, and social media team to create engaging brand moments while also ensuring consistent look, intuitive navigation, and brand experience.Create annual marketing plans, considering competitive environment, messaging, marketing mix, and investment allocation.Evaluate new channels of revenue. Create SWOT analysis, financial Organizationeling, forecasting and resource requirements for new ideas.Oversee competitive analysis; lead market research to determine competitiveness, interpret and capitalize on marketing trends.Own SEO optimization, implementation and strategy as well as key word ad campaigns.Lead digital and print marketing including effective social, online, sponsorships, tradeshows, events, collateral, and PR efforts that drive sales and build the brand.Active target levels for marketing and product KPI's including PR/online coverage, online traffic and conversion, social activity, brand recognition, and spend to budget.Accountable for leadership and management of annual marketing budget.Be a thought leader bringing forward brand initiatives to increase revenue.Serve as a brand advocate in the industry and as a leader of company culture.Travel domestically (Organizationerate) to trade shows and key customer sites.HOW YOU WILL WINYou are a self-starter who is intellectually curious and figures things out.You don't require daily oversight.You have a very strong sense of urgency and lead by example vs. "lead by PowerPoint"You are a leader, a thinker, and possess innate pride of authorship in what you create.You have strong opinions based on facts and data, and then convince the rest of us we should follow your marketing direction.You are analytical, but also have a knack for telling stories and working a crowd.You have a strong sense of ownership and pride in your work and want to collaborate.You're not looking for just a J-O-B, and this isn't one.You are a team player who communicates effectively and fits well within our growing and diverse team of overachievers.SKILLS AND EXPERIENCE YOU BRING TO THE TABLE5-10 years of diverse digital marketing execution as well as growth-hacking & guerilla tactics driving highly converting traffic to websites.4-year bachelor's degree is great, but if you're a marketing genius, we don't care.Strong digital marketing experience with an analytical mindset.Ecommerce marketing and conversion funnel optimization flows.Strong writing skills. You obsess about solid grammar and can influence people with your writing.Trade show planning, execution and pre-and-post show marketing.Prior experience using Company Analytics, Kissmetrics, Mailchimp, Klaviyo, Retargeting Platforms, Social Media Marketing Platforms, Company Adwords/Bing Ads, MentionOutdoor industry experience and a passion for hunting, fishing and the outdoors is a plus, but not required.

Keywords: Notogroup Executive Search, Bozeman , Vice President of Marketing, Advertising , Bozeman, Montana

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