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Director of Marketing

Company: WESTERN CPE
Location: Bozeman
Posted on: March 26, 2020

Job Description:

JOB TITLE: Director of Marketing DEPARTMENT: Marketing REPORTS TO: COO TERMS: Full-time, exempt UPDATED: 02/11/2020 General Function: The Director of Marketing must be self-motivated and a results-driven individual. He/she will provide leadership in the development and delivery of marketing campaigns and analytics to support Western CPE in its mission to provide continuing education to financial professionals. Duties and Responsibilities: Responsible for the effective design, implementation, and optimization of marketing content across all marketing channels including the use of marketing automation strategies and the development of customer targeting and personalization tacticsLead in the design, development, creation, and maintenance of standardized dashboards and operational analysis that measure the effectiveness of the various marketing campaignsEstablish KPIs during campaign planning; monitor and adjust messaging to meet stated goalsLead in development of Google AdsDetermine the most effective channels (i.e. print, email, social, web, digital advertising, etc.) that support the project budgets, sales and marketing objectives and timelinesServe as advisory role to company leadership on all managerial and regulatory decisions regarding content marketingConduct planning meetings for each marketing campaign outlining the expected effectiveness and goalsConduct de-briefings after each marketing campaign to determine its effectiveness in meeting the establish goals and determine what future changes are neededProvide strategic direction in developing and implementing lead acquisition programsDevelop on-going research and determine the trends in all marketing mediaCollaborate with company leadership in vetting, selecting, and implementing any new systems to move the company toward a more customer-centric focus, improve business intelligence and positively impact sales revenuePossess and apply excellent project management and interpersonal skills to collaborate with colleagues, vendors and senior management to drive refinement and improvements throughout the sales and marketing channels Qualifications: Bachelor's degree in Marketing, Advertising, or relevant field, or the equivalent of education and experience; Masters Degree PreferredAt least five (5) years of direct experience in content marketing and digital channel marketingStrong understanding of digital applications platformsExperience developing Google AdsAbility to conceptualize and execute projects with strong bias for action and ability to prioritize and meet deadlinesAbility to think both strategically and tactically; comfortable doing both kinds of workKnowledge of current trends in print and digital content marketingDemonstrated experience using hard data and metrics to measure performance and determine improvementsTeam player and demonstrate leadership skillsAstute attention to detail and accuracyWillingness to be held accountable and work in a "totally accountable workplace"Demonstrate the ability to handle multiple priorities and meaningful resultsPassion for innovationExcellent written and verbal communications Direct Reports: Marketing ManagerMarketing Specialist - Email Marketing & Graphic DesignMarketing Specialist - Customer Experience This job description in no way states or implies that these are the only duties to be performed by the employee in this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

Keywords: WESTERN CPE, Bozeman , Director of Marketing, Advertising , Bozeman, Montana

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